EDO Breakthrough
Is there an economic development problem that you just can’t seem to make any progress on? Grab your phone and call the EDO Breakthrough podcast! After all, no challenge is unsolvable with a creative solutions team by your side.
In each episode, Certified Economic Developer (CEcD) and host Sandy Dubay welcomes a new business leader, community luminary, and other modern mages to discuss the challenges, joys, and needs of communities across the United States. Sandy and her guest will combine their powers to answer your real-life economic development questions.
When our powers combine, we can make an EDO breakthrough!
EDO Breakthrough
E30 - Why Storytelling Is Every Economic Developer’s Secret Weapon, with Meg Boyle
What if the key to better marketing, stronger partnerships, and more trust in your EDO is simply… better writing?
In this episode, Sandy sits down with PPR Strategies’ Creative Director, Meg Boyle, for a candid look at the power of words in economic development. From finding an authentic voice to writing with empathy, Meg shares how storytelling fuels the strategies that build stronger communities.
Key Takeaways:
- How to write with conviction, even outside your comfort zone
- How AI can be helpful, but can’t replace human insight
- Why every organization needs a “North Star”
- Two simple writing tips that will instantly make you a better communicator
About the Guest:
PPR Strategies’ Creative Director, Meg Boyle, develops the creative pathway that inspires engagement and action. Drawing on 25+ years of experience in philanthropy and economic development, writing and marketing, Meg glides seamlessly between strategy and execution. You can learn more about Meg on the PPR Strategies website and connect with her on LinkedIn.
The EDO Breakthrough podcast is brought to you by PPR Strategies. PPR Strategies is a strategic consulting firm working specifically with EDOs and other place-based organizations. We share the unique stories of communities through communications, strategic planning, marketing, media relations, and more.
Visit us at pprstrategies.com/edobreakthrough to learn more and to submit a question for a future episode.
Produced and edited by SpeakEasy Productions.