EDO Breakthrough
Is there an economic development problem that you just can’t seem to make any progress on? Grab your phone and call the EDO Breakthrough podcast! After all, no challenge is unsolvable with a creative solutions team by your side.
In each episode, Certified Economic Developer (CEcD) and host Sandy Dubay welcomes a new business leader, community luminary, and other modern mages to discuss the challenges, joys, and needs of communities across the United States. Sandy and her guest will combine their powers to answer your real-life economic development questions.
When our powers combine, we can make an EDO breakthrough!
EDO Breakthrough
E18 - Beyond the Cover Story: PR Strategies for your EDO, with Mia Vaccaro
Public Relations isn’t always about chasing the spotlight and making headlines. In economic development, effective PR is about turning your narrative into a compelling message that resonates with the community you serve.
In this episode, Mia Vaccaro draws on her background in lifestyle PR to help you create a strategy that goes beyond traditional media coverage and truly connects with your audience.
Key Takeaways:
- How PR can be a bridge for your organization to the external world
- Why you shouldn’t build your strategy solely around cover stories
- What challenges you may face when you start to tell your story (and how to overcome them)
- How to humanize your campaign with storytelling
Resources Mentioned:
About the Guest:
Mia Vaccaro is the Public Relations Specialist at PPR Strategies. You can connect with her on LinkedIn: linkedin.com/in/mia-vaccaro-393848195
The EDO Breakthrough podcast is brought to you by PPR Strategies. PPR Strategies is a strategic consulting firm working specifically with EDOs and other place-based organizations. We share the unique stories of communities through communications, strategic planning, marketing, media relations, and more.
Visit us at pprstrategies.com/edobreakthrough to learn more and to submit a question for a future episode.
Produced and edited by SpeakEasy Productions.