EDO Breakthrough
Is there an economic development problem that you just can’t seem to make any progress on? Grab your phone and call the EDO Breakthrough podcast! After all, no challenge is unsolvable with a creative solutions team by your side.
In each episode, Certified Economic Developer (CEcD) and host Sandy Dubay welcomes a new business leader, community luminary, and other modern mages to discuss the challenges, joys, and needs of communities across the United States. Sandy and her guest will combine their powers to answer your real-life economic development questions.
When our powers combine, we can make an EDO breakthrough!
EDO Breakthrough
E04 – Leveraging Your Community’s Personality for Talent Attraction, with Amanda Ellis
Amanda Ellis, Editor-in-Chief for Livability.com, shares how EDOs can leverage storytelling when marketing their communities. In this episode, we discuss workforce trends like hybrid working and relocating, how AI will affect search engine optimization for prospects, and why professional development opportunities are so important for retaining employees.
Key Takeaways:
- How communities can leverage their unique assets for talent attraction and tourism
- Using experiences and meetups to create “stickiness” and retain talent
- How to get residents to see the benefits of growth
About the Guest:
Amanda Ellis is the Editor-in-Chief for Livability.com and hosts the “Inside America’s Best Cities” podcast. Prior to Livability, she worked in PR and with her local Chamber of Commerce in Chattanooga, TN. You can connect with her on LinkedIn (linkedin.com/in/amandaellis1) and you can listen to Livability’s podcast here (livabilitymedia.com/podcast).
Resources Mentioned:
- Inside America’s Best Cities episode with Sandy
- Livability’s Top 100 Best Places to Live
- Chattanewbies
- “We’re Busting These ChatGPT Myths Right Now” Blog Post
The EDO Breakthrough podcast is brought to you by PPR Strategies. PPR is a strategic consulting firm working specifically with EDOs and other place-based organizations. We share the unique stories of communities through communications, strategic planning, marketing, media relations, and more.
Visit us at pprstrategies.com/edobreakthrough to learn more and to submit a question for a future episode.
Produced and edited by SpeakEasy Productions.