EDO Breakthrough
Is there an economic development problem that you just can’t seem to make any progress on? Grab your phone and call the EDO Breakthrough podcast! After all, no challenge is unsolvable with a creative solutions team by your side.
In each episode, Certified Economic Developer (CEcD) and host Sandy Dubay welcomes a new business leader, community luminary, and other modern mages to discuss the challenges, joys, and needs of communities across the United States. Sandy and her guest will combine their powers to answer your real-life economic development questions.
When our powers combine, we can make an EDO breakthrough!
EDO Breakthrough
E02 – All Economic Developers are Marketers Too, with Maria Satira
Maria Satira, Director of Marketing and Communications for the Greeneville ENC Alliance, shares tips for knowing your audience, being the first person in a role, and staying in the know about PR. In this episode, we dive deep into all things marketing, and p.s., if you’re an economic developer – that means we’re talking to you too!
Key Takeaways:
- Transferable skills from news anchoring to economic development
- Marketing insights that all EDOs can use as inspiration
- Talent retention activities that target high schoolers
- Establishing marketing goals that are aligned with your organization’s strategic plan
About the Guest:
Maria Satira is the Director of Marketing and Communications for the Greeneville ENC Alliance. Prior to joining the Alliance in 2020, Maria was a news anchor in Greenville and also spent time in newsrooms in Winchester, Virginia; Wilmington, North Carolina; and Pittsburgh, Pennsylvania. You can connect with her on LinkedIn (linkedin.com/in/mariasatira).
Resources Mentioned:
- 5 Tips on How to Get Additional Communications Support When You’re Down a Staff Person – Free Resource
- Greeneville ENC Alliance Website
The EDO Breakthrough podcast is brought to you by PPR Strategies. PPR is a strategic consulting firm working specifically with EDOs and other place-based organizations. We share the unique stories of communities through communications, strategic planning, marketing, media relations, and more.
Visit us at pprstrategies.com/edobreakthrough to learn more and to submit a question for a future episode.
Produced and edited by SpeakEasy Productions.